Build Lanes · from $5,000/mo
We build your software.
All of it.
One price a month. As many ideas as you can throw over the wall. We build them one at a time and hand each one over when it’s done.
No estimates. No contract listing what you’re allowed to ask for. No extra bill when you change your mind. The software, and every account it runs on, belongs to you from day one.
Lane 01
Your queue
The point
The expensive part of custom software isn’t the building. It’s the negotiating.
Every software project you’ve paid for burned weeks in meetings deciding exactly what to build, before anyone built anything. We got rid of the planning meetings and replaced them with feedback loops.
What you’re used to
- Weeks of meetings before anyone builds anything
- A price quoted for work nobody has started, wrong by the time you sign
- A contract listing exactly what you’re allowed to ask for
- “That’s not in the contract,” followed by another bill
- Paying for a roadmap, then paying again to build it
- A team that walks away knowing how it all works, while you don’t
How this works
- Describe what you want in a paragraph. Rough is fine.
- One number a month, known in advance
- No list of what you’re allowed to ask for
- Changed your mind? Move things around. No paperwork, no extra bill.
- We start building in the first week
- The software and every account it runs on stay yours throughout
How it runs
Three steps.
Throw it over the wall
Send the idea however it arrives: a text message, a voice memo, a screenshot of a spreadsheet someone hates. Working out exactly what the software needs to do is our job, not yours.
It goes into a lane
A lane is one thing being actively built. We run a fleet of AI agents on it with a human who knows what good looks like reviewing every step.
Finished work comes back
You see the real thing as it comes together, not status slides. Tell us what’s wrong and it goes back in the lane. When it’s right, the lane picks up your next idea.
What limits it
Lanes, not hours.
A lane is one thing we’re building at a time. Your price is set by how many lanes you run at once, not by hours worked and not by how big each idea turns out to be.
You can put as much in the queue as you want. More ideas don’t slow the work down; they make the line longer. You decide what’s at the front of it, and you can change your mind on a Tuesday.
lane to start. Usually more software than the company shipped the whole year before.
items queued. Adding one costs nothing. Reorder whenever priorities move.
lanes. Add as many lanes as you like. We can work on multiple lanes simultaneously.
Scope
The stuff nobody will quote you for.
The internal software that would obviously pay for itself, but never clears the bar for a six-figure project.
The spreadsheet that runs a department
The one with forty tabs that one person maintains and everyone else is afraid of. That spreadsheet becomes a real application.
Two systems that don’t talk
The handoff currently done by a person copying fields between tabs, twice a day, with typos.
Portals, quoting, intake
The things your customers ask for that never make it to the top of anyone’s list.
Work your people shouldn’t be doing
Reading documents, sorting requests, pulling out the numbers that matter, writing first drafts. All of it wired into the systems your people already use, rather than a chat window bolted on the side.
The part most people ask about
When our job is done and you take over - everything keeps running.
The software lives in an account that belongs to your company. The hosting and the AI services are signed up in your name and billed to your card. We work inside those accounts rather than reselling them to you at a markup. Every login and every line of code is yours while we’re working and after we stop.
There is no black box to be locked out of, because there was never a box. Putting everything in your name isn’t a generous term we’re offering you. It is your software from the jump.
What’s included, and what isn’tFit
Where this works, and where it doesn’t.
We’d rather you know up front. When it fits, we become part of how your company gets things built.
A good fit when
- You have a list of things you’d build if building were cheap
- Someone on your side can answer a question within a day or so
- You’d rather see the working thing than read a plan for it
- What’s holding you back is capacity, not knowing what you want
Probably not yet when
- You need a guaranteed price and date to put in front of a board. That calls for a fixed-price project, and we’ll say so.
- The work is a single project with a hard finish line and nothing after it
- Every decision needs a committee, so answers take weeks
- You want people you can direct hour by hour. That work suits employees better than it suits us.
Next step
Tell us three things you wish you could build.
We’ll tell you which one we’d build first, and roughly how long it would take. Twenty minutes, no slideshow.